Research & Strategy — The iPhone 7 was an iterative update. Market analysis indicated that consumer purchase decisions would hinge primarily on storage capacity rather than incremental hardware improvements such as camera resolution. This insight became the core design driver: surface only the information that matters at the point of conversion — model, colour, and gigabytes.

Design Decisions — Apple's Croatian partner supplied official design guidelines. I deliberately deviated from them. Instead of feature-heavy layouts, the interface was reduced to minimal circular buttons representing storage tiers, with hover states that reflect each phone's actual finish colour. The black background was chosen to complement the cinematic hero video and establish a premium, editorial tone — letting the product imagery carry the visual weight.

Outcome — Awarded 'Best Promotional Landing Page' in Croatia (Appcom / Apple Partner, 2016). The page contributed to the highest national iPhone 7 pre-order sales for the retailer.

The product copy below remains in its original Croatian. This page was hand-coded in 2016 - every pixel placed with intention, every word chosen in the language it was sold in. Some things are better left as they were made.